True North Skin
2024
Chipurnoi
The Chipurnoi Company is a fourth-generation family business and producer of Italian specialty confectionery. They approached me to redesign and revamp their e-commerce site to help drive sales and digital marketing efforts.
- CLIENT Chipurnoi Company
- YEAR 2024
- CATEGORIES Marketing, Design, Ecommerce
- WEBSITE Visit Site
RESEARCH
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
DESIGN
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
DEVELOPMENT
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
CONCEPT
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
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