“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”
These epic words spoken by Theodore Levitt, a Harvard Business Professor and Resident Genius get to the very heart of what it means to be a growth hacker.
Enter the Growth Hacker.
Growth hackers are adept digital and holistic brand marketers focused on driving business at scale with a strong foundation in strategy, execution, experience, and just plain getting it done. With an ever expanding and multi-dimensional arsenal of digital tools, best practices, platforms, in-bound tactics, and technologies, they know how to get s@h!t done. When combined with deep functional industry knowledge, product marketing experience, front-end development, SEO, and advertising; it forges a digital force to be reckoned with. If your skill set extends into the realm of digital commerce, then you are one of the most sought after growth hackers there is. Growth hackers get it done consistently, knowing that strategy without execution is useless.
Churning it out.
The Growth Hacker is vital and skilled person, sometimes a founder, and usually among the first marketing people brought into a startup. The value they add is quantifiable and often recognized right out of the gate. They can help you quickly refine your customer value prop toward minimum viable product, while also simultaneously working the long game, accounting for future growth and scalability.