Enter the Storyteller. Your quintessential brand guru. Making the complicated, simple; the vague, compelling; the mundane, profound. The rarest species of marketing person out there, able to see beyond all the noise out there and clarify your message. Almost all businesses need a simpler way to explain why they matter and an emotional value proposition to compliment their rational one. Companies sell solutions to external problems, but customers buy solutions to internal ones. Always position the customer as the hero of the story and your brand as the guide that helps them win the day. This is something that every phenomenally successfully business understands.